I had a friend recently send me a pajamas media video that was supposedly about Obama’s Iconography and Branding. I have been thinking a lot lately about where the whole Obama as Hitler thing is coming from, and had been leaning towards racism, but couldn’t figure out exactly why. (And no, not just Carter.) Basically I’m trying to figure out what is different between this and the far left saying the same thing about Bush for the past 8 years. This video helped me figure some of it out. “Never seen before” “Perpetual leadership” “Only seen in totalitarian regimes” “I won’t show them because it would be obscene to compare the horror they generated, 150,000,000 dead no less, to what’s going on here today. That was mass murder this is merely advertising. We’ve just never seen that kind of thing before here in america.”
I’m sorry, but if this guy is an ad expert and an iconography expert he knows exactly what he is doing, and it is playing on the base fear of the “other”. He is “different”. He is not like what has gone before _in this country_. He is _not us_. This video has nothing to do with iconography, and is full of misdirections and lies. The W disappeared for four years? Please. The DNC isn’t using the presidential seal? That’s because it is ILLEGAL to use it for anything other than official government business. The eagle is flying away? The eagle is ALWAYS flying, for the same reason that the donkey is kicking, it makes the icon more active and exciting. Heck, it’s flying away in _the presidential seal_ as well!
As for the O icon continuing to be promulgated, every official speech the president has done has had the presidential seal on the podium. His weekly podcasts used to be branded with the O, but the day he became president they were rebranded with the presidential seal. This iconography argument is a thin veneer for trying to brand the president a different from all the others, and different from us. And that is where my fear for the racial thing comes in.
I hated George Bush, but at the end of the day he was my president. (If anything the argument against him was that he was _too much_ like us.) This line of thinking and talking is what is driving the far right to “mobilize for action”. This causes people to yell at the town halls and show up with guns at Obama’s speeches. By painting him as on par with the epitome of evil, the right is slowly building up the idea that ANYTHING is acceptable in opposition to him. This iconography video is just more of the same. Sarah Palin’s death panels and Rush Limbaugh saying he has brown shirts. That crazy Baptist saying it’s OK to kill Obama because he supports abortion. Right wing (birther) blogs say that he actually is hitler and is going to round up and kill 6,000,000 jews. People showing up in town hall meetings, or filling up message boards with Obama and Hitler comparisons when the rest of us are trying to talk about healthcare. This causes me to turn into a knee-jerk liberal.
Which is really frustrating, because there is actual discussion that I would like to be able to have about things like economic reform and healthcare reform. Important questions, like what would a public option mean? How would it operate? And if we don’t have one, how can we guarantee that the health insurance companies can’t go on abusing the middle class like they already have been? And if we decide that everyone should have health care, how are we going to get the 40,000,000 people who aren’t covered, covered without a public option? But when I go to a town hall meeting, or a website, and someone comes out with “Obama is Hitler!” it makes me immediately jump to his defense. Because at the end of the day, even though I may disagree with him on some items, like George Bush, he is my president. And that path leads to the end of social discourse.
And I think that is where the difference lies. It feels (to me) like it was easier to have discussions about the ramifications of Bush actions than it is about Obama actions. I suppose it could just be that he is actively trying to be more accessible, and thus the conversation is similarly louder. For example, there weren’t any town halls on the decision to invade Iraq, but the probably would have been pretty tense if there were. But a final note is that Obama gets four times the death threats than Bush did. It just seems unlikely that that comes from policy differences alone. I find it hard to believe that more people are violently opposed to health care than to torture. And much easier to believe that a general culture of hate and painting the black president as different from us has a lot more to do with it.